SOCIAL MEDIA CONTENT CREATION: : ROLL35
Traditional marketing relies on distributing a single message to your marketplace. Put another way, traditional marketing is a conversation of one (PROSPECT) to many (the marketplace). By harnessing the power of social media you are able to change the dynamic of your market messaging from one-to-many turning it into a conversation of many-to-many. Social media allows you to connect with your customers at a personal level reinforcing the core value that you provide to them and the reason why they choose to buy from you. When executed well, the integration of social media publishing in the marketing of the PROSPECT will allow you to become part of the fabric of the lives of your customers.
Roll35 not only allows you to leverage the power of your own network and that of your existing customers, Roll35 also allows you unique access to specific market segments through our partnered messaging with literally hundreds of local area not-for-profits. When Roll35 partners with a not-for-profit to publish an event we work with that organization to drive traffic to our site from among the not-for-profit’s members and stakeholders. We do this via email sent out from the not-for-profit inviting their stakeholders to visit Roll35 to see photography and videography of their event. Furthermore, we require in-bound links from the not-for-profit’s website. We then build in advertising opportunities into Roll35 that allow you to place your message alongside the photography and videography of the not-for-profit events that you feel deliver the type of customer that has the greatest value to your company.
SOCIAL MEDIA SERVICES
Roll35 offers a range of advertiser services as outlined below:
User-initiated Rich Media Advertising
Roll35 has created a unique user-initiated rich media advertising experience
that allows a company to present multi-level messages to a well defined audience
within Roll35. A company can place its messaging alongside thematic content
within the site, or alternatively alongside specific event photography and/or
videography.
Tailored Content Creation
Roll35 creates tailored content for its advertising partners. We provide
teams of photographers, videographers and writers to create content that
tells your story in a manner that supports not only your business objectives,
but also targets long-term search engine marketing objectives.
Content Socialization
Roll35 leverages all media created on behalf of its advertising partners
via social media sites such as facebook, twitter and YouTube. In this manner
we have the unique ability to extend a company’s story into both Roll35’s
network of friends and followers, but also into the network created by both
the advertising partner and in some cases, into the networks created by the
not-for-profits we partner with.
Email Marketing
Roll35 publishes a weekly email to its subscriber base. We work with our
advertising partners to integrate not only their advertising messages into
our weekly email, but more importantly, we have the ability to include links
to their tailored content, stories and events within Roll35.
Embedded Event Publishing
Roll35 was established to support the not-for-profits in the communities
in which we live. We’re on track to publish over 1,000 events in our first
year of business. We offer the same level of event publishing to our advertising
partners allowing them to tell their story via Roll35, within our network
of friends and followers and via the growing number of social media connections
we make at each and every event we publish.
Integrated Search Marketing
One of the most powerful and enduring benefits of working with Roll35 is
our ability to integrate our publishing and social media strategies with
our advertisers’ tactical and strategic search engine marketing objectives.
Roll35 is at its core a robust content creation company. We leverage our
ability to create content by connecting our messages with social media.
We have the ability to work with our advertising partners to create and leverage
content that supports their search marketing objectives. We have the ability
to further their business objectives via search and social media strategies
deployed via Roll35. Similarly, we have the ability to work with our advertising
clients to integrate our content creation capabilities with their corporate
search and social media strategies.
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